Developing new brand and product “Talens” for China markets including polo shirts, concept test, pricing, SKU, packaging and artworkConducting store-tracking survey to monitor launching effect and consumer research to study new products usage feedback. Analyzing and evaluating competitors’ information including price and quality comparison.Developing communication material including display system, catalogue, leaflets, trial pack, poster, all stationary stuff and effectively managing external agencyDeveloping launching campaigns such as "ralph lauren polo shirts" project and the effective on-target sampling: joint sampling program with product influencer and key retail outlets by considering factors such as: Competitors sales, city’s trade structure, sales force cheap ralph lauren polo shirts level, brand strength level, city’s affluence level…etcOrganizing the trade show and fair participation and be responsible for managing the designer and builder of the stands.Leading the joint program with key opinion former, such as artists exhibitions, art compounds, art training class and fines art universities.Building up market feedback and market intelligence system in order to improve product and develop new product for the domestic marketLeading global brand's local adaptation like Rembrandt, Van Goth and Amsterdam through managing imported international product roadmap in the domestic market
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